Here's me extensively quoted on lads' magazines in today's Sunday Age, when I should probably just keep my mouth shut about these things.
http://m.theage.com.au/national/size-doesnt-matter-in-a-shrinking-market-mens-magazines-try-new-models-to-stay-on-top-20110813-1is6i.html
You'll always be an expert in my eyes, Mark.
ReplyDelete"You're not selling them to lads, you're selling them to middle-class, professional males who want to be more laddish than they really are. It's the same with Men's Health; its readers want to be fitter and better looking than they are".
ReplyDeleteThat's the truth.